Why is signage important for your business?

In 2021, we all recognise the importance of a business having an online presence. These days, when someone needs the kind of products or services that your business offers, they’ll usually do a quick online search, and you’d hope that when they do, your webpage will be one of the first things they’ll see… it will be of little use to you and your potential customer if your webpage is tucked away on page 5 or 6 of the search results.

However, the importance of an online presence doesn’t negate the importance of a physical presence. Your business will undoubtedly fail to attract potential customers if it is essentially invisible to them. This brings us to the importance of signage. We believe that having signage at your business premises is equally as important as having a prominent online presence. Below we will explore some of the advantages of signage and how to maximise exposure to your business.

Visibility & Functionality

Having visible, eye-catching signage will help to attract the attention of anyone who might be walking or driving past your business. People are more likely to notice and remember your business (and its location) if your signage is prominent and leaves an impression. While the adage is to never judge a book by its cover, human nature means that people will generally make assumptions about your business based on the quality and appeal of your signage, especially if your signage is the only exposure they’ve had to your business. Signage also plays an important role in assisting customers to locate your business, particularly when it may not be street facing and consequently harder to spot.


Your signage is an important element in creating a strong and recognisable brand. Ideally, your brand will become as recognisable as McDonalds’ golden arches or Target’s red and white, well, target. You want your signage to be effective and visible enough to catch people’s attention, so they think of your business whenever they see your logo or think about the products or services you offer. You can help to develop a connection between your business and potential consumers by incorporating your products and/or services into your signage, and you should think about the colours and imagery that you can use to elicit certain emotional responses from people.


One of the major benefits of signage is its longevity. Unlike other more temporary marketing materials, your signage can remain in place for as long as you like and will essentially act as ongoing advertising for your business with minimal upkeep and cost.

Specials & sales

If your business is offering any special deals or having a sale, using signage to advertise this will help to draw new and existing customers to your business. You should also use indoor signage to direct customers to products that are on sale. If your customers are anything like us, then they might be drawn to particular items merely because they’re on sale and they might come in handy one day…