If you’re getting ready to open your own business, you probably have a checklist of things that you need to have sorted by opening day… an office space, a website and social media accounts, stationery and computers, the list goes on. While branded t-shirts might not be crucial to the functioning of your business, particularly if you work in an office, we think they should make their way towards the top of your checklist. Here’s why:
- You can give them away to new (and eventually, loyal) clients or customers. This gesture will not go unnoticed and will ensure that your clients and customers are exposed to your brand even when they are not directly engaging with your business. And let’s be honest, we all love getting free gifts.
- By wearing branded t-shirts, your staff and clientele will act as walking advertisements for your business, at no extra cost to you.
- Branded t-shirts help to foster a sense of community and teamwork amongst your staff and clientele.
- Branded t-shirts are an affordable way to market your business and are not as fleeting as other forms of advertising, such as commercials or print ads, which also tend to be more costly. Also, unlike with other promotional materials, you won’t have to worry about redesigning a new t-shirt every time you want brand exposure.
If, like us, you’re now convinced of the value and power of the branded t-shirt, you might be thinking, where do I start? Are there different methods of t-shirt branding? Do I need to come up with a design myself?
At Jiffy, we specialise in promotional t-shirt printing and can assist you with anything you might need, from sourcing a t-shirt to creating a unique design. We usually recommend vinyl heat transfer printing, or ‘heat press’. Heat transfer involves tracing and cutting the outline of your design from vinyl. Once this outline has been prepared, we ‘weed’ the vinyl, meaning we remove unwanted areas. We then position the final product onto the t-shirt and transfer it using heat and pressure. While there are other methods available, heat transfer is the most affordable and tends to be the most eye-catching. The vinyl will add some texture to your t-shirt, and its durable nature and high quality will ensure your t-shirts last for a long time without fading.
So, if you’re looking for a cost-effective, simple way to appeal to new clients and customers, have frequent brand exposure and make your employees feel a sense of unity, then we can’t think of much else that ticks all these boxes.